Like a lot of dorm room dreams, this one started as pillow talk turned brainstorm sesh. Looking back, we were crafting a brand even though we didn' t know what creating a brand meant.
Through art and expression we wanted to show our generation that there is still enjoyment in the little things as long as you look for it, and cultivate it. So, we decided to start spreading this message through a series of art galleries in our home town. In these art galleries we showcased friends, and friends of friends, whom had things that they loved to do. We featured poetry, photography, cinematography, and live performance.
From local, we wanted to take our vision onward. So, we turned to the web as our platform.
We were losing some momentum, amidst Chem Midterms, and freshman year tomfoolery. So we tried another one.
Though I'm not so involved with the project anymore. I look back on it as a most memorable, and valuable time.